Escencion | Hiring, Managed Services & Fractional Management for MSP & MSSP Owners Skip to content

Growth & Operations Partner

We Build, Run, And Manage MSPs & MSSPs

Staff augmentation, managed services, leadership, recruiting, and a Command Center for business KPIs and routine admin.

04Delivery models
AnyDepartment
OneOperating engine

You stay the owner. We become the engine.

ESCENCION
01Staff Augmentation
02Managed Services
03Management & Leadership
04Recruiting
Command Center
Recruiting Hire & Manage Managed Marketing LinkedIn Authority Google Ads Managed Sales Managed Operations Fractional Management Lead Your Team SOPs & Playbooks Operator-Led Long-Term Partner Recruiting Hire & Manage Managed Marketing LinkedIn Authority Google Ads Managed Sales Managed Operations Fractional Management Lead Your Team SOPs & Playbooks Operator-Led Long-Term Partner

// The Offer

One Engine. Two Halves.

Most owners do not need another vendor or another framework. They need seats filled, functions owned, people actually managed, and one place to see whether it is all working.
Pillar 01 The Team

Our people running your functions.

Sourced, embedded, and managed on our side—never on your payroll unless you want them there. Four ways to come in, applied to any department on your org chart.

  • Staff augmentation, managed services, leadership, or recruiting
  • Sales, marketing, operations, technical, finance, account management, and admin
  • Built and run by an MSP and MSSP owner, not a consultancy
Pillar 02 The Command Center

All your KPIs and AI agents, in one platform.

An operating layer over the stack you already run, with an AI agent under every function handling the repeatable admin that would otherwise consume the seat.

  • Live in four weeks, on your real data
  • Around two hours of your time across the whole build
  • It reads your systems; it never replaces them
// How It Connects

Our people carry the function. The agents carry the admin underneath it. The same output stops needing as many seats to produce.

The Proof

MSPs & MSSPs We've
Worked With.

The shops that trusted us with their people, their pipeline, and the parts of the business that needed a fix.

PatientLock
Send IT Solutions
Titanium Computing
Concourse
AppSavi
Skyward Technical Solutions
Human-ISM
IP Services
Layer 7 Systems
LM Consulting
ndataStor
Edge 360
Crating Computing
RTCS
A selection of the operators and tech companies we've delivered for.
How We Help

Four Ways We
Come In.

One operating system, four delivery models. Pick the level of ownership your shop needs now; the same model can be applied across any department as the business changes.

Model 01 · Your Team
01
Staff Augmentation
Add the exact seat your team needs without waiting months for the market to deliver it. We source and vet; the person works inside your business.
You keep Direction and cultureWe own Search, screening, and placement
Model 02 · Function
02
Managed Services
Hand us the outcome instead of adding headcount. We build and operate the function end to end, with clear output and reporting.
You keep Strategic visibilityWe own Team, management, and output
Model 03 · Leadership
03
Management & Leadership
Keep the people you already have and add the operating layer they need. We set standards, manage execution, and create accountability.
You keep The team and business contextWe own Standards, cadence, and leadership
Model 04 · Search
04
Recruiting
For owners who want the person on their own team. We run the search, screen for the real environment, and present a qualified shortlist.
You keep The final hiring decisionWe own Sourcing, vetting, and shortlist
// Coverage Map

Any Model. Any Department.

We are not fifty disconnected services. We apply four delivery models across the whole org chart, with one platform over the top. Choose the department, then choose how much ownership you want to hand over.

01

Sales

BDRs, SDRs, and closers—or the full outbound-to-closed function.

02

Marketing

Content, campaigns, LinkedIn authority, a managed engine, or a fractional CMO.

03

Operations

Coordinators, managed operations, or a COO embedded in your team.

04

Technical

Help desk through L1–L3 engineers, any specialty, plus managed NOC and SOC.

05

Finance

Billing and AR seats, managed finance, or a CFO inside your team.

06

Account Management

Dedicated account managers, a managed function, or an account leadership layer.

07

Admin

Executive and back-office support, or a fully managed back office.

On the technical side, there is no seat we cannot fill. From help desk and dispatch through L1, L2, and L3 engineers—including rare specialties that can take months to hire.

Help DeskCloudAINetworkingCybersecurityInfrastructureVirtualizationBackup & Recovery
// Pillar 02 · The Command Center

All Your KPIs In One Place. The Admin, Handled.

An operating layer over the systems you already run. It brings every KPI into one view and puts an AI agent under each function to handle repeatable admin, so people can focus on the work that needs a person.

4 wksFrom kickoff to live, on your real data.
~2 hrsOf your time across the whole build.
$1M+Where enough stack exists to unify and admin to automate.
ESCENCION // COMMAND CENTERILLUSTRATIVE VIEW · LIVE
MRR$184K▲ 6.2% vs last month
Seats under contract142▲ 4 net new
Net profit22%Runway 9.4 mo
Open tickets372 SLA at risk
Tech utilisation78%Billable vs non-billable
Pipeline$96K31% close · 6 renewals due
ComplianceCMMC3 findings open
Client health2820 green · 6 yellow · 2 red

Your Command Center reads your real data.

// What You See

One Platform. Every KPI.

Money

MRR, seats under contract, cash collected, net profit, and runway.

Service Desk

Open tickets, SLA breaches, response, and resolution times.

Profitability

Agreement margin by client and which contracts actually lose money.

Capacity

Technician utilisation and billable against non-billable hours.

Pipeline

Quotes out, close rates, MRR added, and renewals coming due.

Compliance

Framework status, open findings, and evidence currency.

Receivables

AR aging, vendor payables, and licence spend versus billed.

Client Health

Every account red, yellow, or green—and why.

// The Agents

An Agent Under Every Function.

The people do the job. The agents do the admin underneath it. The same function, carried by fewer seats.

FunctionThe person doesThe agent does
SalesProspecting, conversations, and the close.Works stalled quotes, keeps CRM honest, and prepares the call.
Account ManagementThe relationship, QBR, and growth plan.Sends updates, preps QBRs, flags churn risk, and runs onboarding checklists.
Finance & BillingMargin calls and money decisions.Reconciles time, schedules billing, and chases what is owed.
OperationsRuns the function to a standard.Triages tickets, flags SLA risk, and closes the paperwork.
Service DeskEngineering and escalations.Categorises, chases missing client detail, and closes the loop.
CompliancePosture and the audit itself.Keeps evidence current, tracks frameworks, and flags drift early.

Whether that person is yours or ours.

// Your Stack Stays

It reads your systems. It never replaces them.

Your PSA, RMM, accounting, and CRM stay exactly as they are. No migration, no rip and replace, and no retraining your techs.

ConnectWiseHaloPSAAutotaskSyncroDattoNinjaOneN-ableHuntressSentinelOneVantaQuickBooksPax8HubSpot+ More
Book a Command Center Demo
How We Work

One Call.
Then We Build.

Tell us the department and the problem. We identify which delivery model fits, whether the Command Center belongs on top, what it takes to run, and what it costs. No pressure, no pitch theater.

01
📞
Step One
Tell Us The Need
A short call to identify the department and the real bottleneck: sales, marketing, operations, technical, finance, account management, or admin.
30 Minutes
02
🧭
Step Two
We Pick The Model
We map the need to staff augmentation, managed services, leadership, or recruiting—and decide whether the Command Center goes over the top.
Same Week
03
🛠️
Step Three
We Build & Run
Seats fill, the function turns on, the team gets managed, and the platform goes live. You see movement, not a slide deck.
Scoped To Your Need
04
◆
Step Four
Your Ongoing Partner
As the business grows, you tap us for the next move. Another hire, another function, more leadership. We grow as you grow.
Ongoing
Our Story

Built by an operator who
runs his own MSP & MSSP.

Escencion is led by Adam Totounji, who operates Cynexlink, the MSP and MSSP his family founded, alongside Margret De Bruyn, COO, who scaled and operated a $100M company and built a wellness clinic and med spa portfolio from the ground up.

Adam built these systems inside his own shop first. The recruiting pipeline, the LinkedIn authority engine, the operating playbooks, the client-experience standards. Everything Escencion runs for clients is what he actually runs at Cynexlink, not theory from people who have never carried a service desk.

Then he opened it up. Today Escencion does that work for other owners: we hire the people you need, manage them for you, run whole functions ourselves, or lead the team you already have. The Command Center adds the visibility and AI-agent layer underneath, so owners stop being the reporting and admin bottleneck too.

"Most MSP owners are doing everything themselves: hiring, marketing, and running delivery, all at once. We take the pieces off your plate that we already run well in our own shop. You stay the owner. We become the engine."— Adam Totounji, Founder

Built Inside
the Shop

Systems proven at Cynexlink.

Run in the
Real World

Not theory from outsiders.

Opened to
Owners

Now helping other MSPs scale.

Adam Totounji, Founder of Escencion ATPhoto
Adam Totounji · Founder & CEO
10 Years
A decade running his own MSP and MSSP (cynexlink.com). Everything Escencion runs for clients is the system he built and runs in his own shop first.
View Adam on LinkedIn
Margret De Bruyn, COO and Co-Founder of Escencion MDPhoto
Margret De Bruyn · COO & Co-Founder
$100M
Operating background at the $100M company scale, plus building wellness and med spa portfolios. The operational depth behind delivery.
View Margret on LinkedIn
10+ YearsIndustry Experience
MSP & MSSP OwnerOperator Background
$100MOperating Experience
Who We Work With

For Established MSP & MSSP
Owners.

We work best with owners who have a real business and a defined niche. These are the verticals we know best, where hiring, managed functions, and leadership move the needle fastest.

🏭
Manufacturing IT
MSPs serving plant managers and operational leaders. CMMC, OT security, infrastructure. A high-trust niche.
⚖️
Legal IT
Firms specializing in law firms. Managing partners and administrators. Compliance-heavy, relationship-driven buyers.
🏥
Healthcare IT
MSPs serving private practices and healthcare groups. HIPAA, EMR, clinical infrastructure.
💼
Financial IT
CPAs, RIAs, wealth managers. MSPs serving verticals where trust and compliance are non-negotiable.
⚡
Professional Services
MSPs serving consultancies, agencies, and engineering firms. B2B buyers who value a sharp operator.
🌐
Niche-Defined
Whatever vertical you serve. If you run a real MSP or MSSP and want to hire, grow, and run it better, you fit.
You'll Fit If:
You run an MSP or MSSP
You have a defined niche
You need to hire, grow, or systemize
You want operators, not gurus
Testimonials

Real Operators. Real Words.

What MSP and MSSP owners say about working with us.

FAQ

Common Questions.

What does Escencion actually do?+

We are the people partner behind MSP and MSSP owners, of any size. It starts with the role you need or the function you want handled. Then we do one of four things: hire the person and place them on your team, hire and manage them for you, run the whole function ourselves so you never hire, or manage the team you already have. Sales, marketing, operations, engineering, client service management, whatever function of the business you need to hire out for, we can handle it.

How does working together usually start?+

With one question: what is the next hire or function you need? From there we pick the model that fits. Many owners start with a single role or function and expand as they see it work. You set the pace.

What is the Command Center?+

It is an operating layer over the systems you already use. It brings KPIs from your PSA, RMM, accounting, CRM, and other tools into one view, then uses function-specific AI agents to handle repeatable administrative work underneath the people doing the job.

Does the Command Center replace our PSA or RMM?+

No. It reads the systems you already run. There is no rip and replace, no migration, and no need to retrain the team on a new core platform.

What do the AI agents actually do?+

They handle repeating admin around each function: preparing QBRs, working stalled quotes, reconciling time entries, flagging SLA risk, keeping compliance evidence current, and closing operational loops. The person still owns the judgment, relationship, and decision.

Can you work in any department?+

Yes. The four delivery models can be applied across sales, marketing, operations, technical, finance, account management, and admin. On the technical side, that includes help desk through L1–L3 engineering, NOC, SOC, cloud, cybersecurity, infrastructure, and other specialist seats.

Are you really an MSP operator, or just an agency?+

A real operator. Adam Totounji runs Cynexlink, the MSP and MSSP his family founded. Everything we run for clients is the system he uses in his own shop. Margret De Bruyn, COO, brings a $100M-company operating background. This is not theory from people who have never carried a service desk.

How does the hiring work?+

Two ways. We place a full-time hire directly on your team, or we recruit and manage that person for you when you want the role filled without managing it yourself. We source, screen, and present vetted candidates for any seat, technical, sales, marketing, or operations, domestically and internationally, with global hires handled through vetted EOR partners so you can build a team anywhere without setting up entities yourself.

What if I do not want to hire anyone?+

Then we run the function for you. We take it on internally and operate it as your team, with no headcount added. That could be managed marketing (LinkedIn authority, Google ads, content, whatever fits your stage), managed sales, managed operations, or another function. We scope what it should look like for where you are, then run it.

Can you manage the team I already have?+

Yes. If you already have the people and they just need leadership, we come on as managers over your existing team or department, in any function. We bring the structure, standards, and accountability that make them perform, so you are not the one running the day-to-day.

How is it priced?+

Every engagement is scoped and priced to your exact need, never a forced package. Hiring, managed functions, and fractional management each carry their own pricing depending on scope. The fastest way to a straight answer is a short call, where we map what you need and tell you what it costs.

How do I get started?+

Book a short call. We learn your business, find what is actually stuck, and scope the fastest path forward. If it is a fit, we get to work that week. If it is not, we will tell you straight and point you in a better direction.

Let's build
your engine.

Start with the side of the business that needs relief now. Build the team, install the Command Center, or run both together as one operating system.