Channel and budget planning
Choose whether Google Ads, Facebook, Instagram, or a combination fits your service and buying cycle. Define the offer, target action, service area, and approved spending limits before launch.
Paid Ads Agent
Reach the right people.
Give them a reason to respond.
Connect your offer with people searching on Google or discovering your business on Facebook and Instagram. We manage the campaign work around your goals, approved budget, and customer journey.
Google AdsFacebook and InstagramCreative and landing pathsTesting and review
Connect the campaign with what happens nextIllustrative workflow
- 01Choose the channel
Match search or social with the offer, audience, and budget.
- 02Prepare the message
Develop approved copy and creative around a useful customer action.
- 03Connect the response
Check the landing page, form, booking path, and measurement.
- 04Review the next test
Use campaign delivery and lead feedback to decide what to improve.
What Escencion manages
A campaign with a clear job to do.
Search intent and audiences
For search campaigns, organize relevant keywords and exclusions around the service. For social campaigns, develop audience hypotheses and targeting within platform options and applicable requirements.
Copy and creative development
Prepare campaign copy and image or video concepts. Use your real service details, brand assets, and approved claims to make the offer clear and the response worthwhile.
A connected landing and lead path
Align the ad with its destination, whether an landing page, website form, or platform lead form. Coordinate with the Website and Conversion Agents when those services are in your plan.
Measurement and campaign checks
Configure tracking and lead routing through your connected accounts and tools. Check what each reported event means so clicks, inquiries, and qualified opportunities are not treated as the same result.
Testing and ongoing review
Review search terms, targeting, creative, bidding, budget use, and lead feedback. Test focused changes within limits. Retargeting may be included where suitable and supported by consent and platform eligibility.
From setup to ongoing work
A clear process.
A team behind it.
Connect and define
Review account access, the offer, budget, delivery capacity, and available measurement. Agree the campaign types and launch criteria.
Prepare and approve
Build the campaign, copy, creative, and lead path. Review the setup and obtain the approvals needed before spending begins.
Launch and learn
Review delivery, valid inquiries, and the feedback from your team. Choose the next test and discuss material changes to scope or budget.
Built around real business needs
What this can look like for your business.
Illustrative use case
Auto shop
A shop may use Google Ads for a service people actively search for and Facebook or Instagram to introduce a visual service such as tint or ceramic coating. The offer and booking capacity guide the campaign choice.
Illustrative use case
MSP or MSSP
A provider may test a focused consultation offer for a defined business audience. The review considers company fit and attended discovery conversations, not just form submissions. Optional BDR remains separate.
Configured together
Clear approvals before campaigns go live.
- The accounts, campaign channels, service area, and target customer
- Your approved offer, claims, creative assets, and review process
- The media budget, spending limits, and approval rules for changes
- Lead destinations, measurement access, and feedback from your team
Useful reporting
Review the work.
Understand what happens next.
Campaign delivery
Spend, reach or impressions, clicks, and conversion events.
Lead quality
Valid inquiries, service fit, contactability, and reasons a lead did not progress.
Business progress
Bookings and sales context where reliable data is available, with attribution limits explained.
Questions about this agent
The details that help you decide.
Which advertising platforms do you manage?
The Paid Ads Agent covers Google Ads, Facebook, and Instagram. We agree the campaign types and channels that make sense for your business rather than assuming every channel belongs in the plan.
Is the advertising budget included?
No. Media spend is separate from the managed service fee. The budget and approval process are before launch.
Do you need a new landing page?
It depends on the offer and current destination. We review the existing page or lead form first. New website work and the connection with other agents are scoped clearly.
How do you decide what to change?
We review delivery, conversion data, and your feedback about lead quality. Tests should answer a clear question. Material budget or scope changes follow the approval rules.
One connected marketing team
This agent works better
with the right support.
Let’s build your next stage
Less marketing to manage.
More room to run your business.
Tell us what you sell, who you serve, and where you want to grow. We’ll help you find the right starting point.