How to Compare a Managed AI Marketing Team With an In House Hire
Start with the calendar of the person doing the work today. A business may need weekly page edits, monthly ad reviews and someone who can interview customers and set positioning. Those duties sound like one marketing job until you ask which require a continuing presence inside the business.
Compare responsibility before cost
Draw three columns on a sheet of paper. In the first, list recurring work by frequency. In the second, name the person who can approve a change. In the third, specify the output you expect. A promotional email might require a merchandising manager to approve an offer and a marketing owner to deliver a reviewed message. A new product launch may require someone to negotiate positioning with sales and the executive team.
Give both candidates that same list. Ask an internal candidate what they would handle personally and what they would outsource. Ask a managed team to mark what it sets up, reviews, changes and reports. Keep items with no named owner visible.
Price the same scope on both sides
For a hire, include compensation, benefits, hiring time, tools and any specialist contractors. For a managed team, include the recurring fee, setup, ad spend where relevant and the internal hours needed for approvals. Use your actual quotes and payroll figures. Buying four kinds of marketing support does not establish the value of four salaries.
A regional retailer that already has a brand lead may mainly need execution across store pages and campaigns. A manufacturer entering a new market may need a senior marketer to decide who it should sell to before it needs more execution. If your comparison shows both kinds of work, price a named internal decision maker and a managed team together. That often reveals the real choice.
Put this into practice
Bring your current campaign, website, or lead follow up process. We can help you choose which part of the work to hand off first.
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